Sveriges Television (SVT) is the Swedish public service television company with the widest range of programming of all TV companies in Sweden.
Our vision is to contribute to a more inquisitive, informed Sweden. Our aim is to create content that engages, entertains and enriches - in the service of the public.
The official start took place on 4th September 1956. It was a flying start, the culmination of several years' trial programme transmissions. In 1969 a second national channel was added.
Today SVT operates four channels - SVT1, SVT2, SVT24/SVT Barn (a childrens´ channel) and together with UR; Kunskapskanalen. SVT Barn and SVT24 share the same channel ID.
All SVT channels are digital only. All are distributed via all kinds of platforms. The SVT-programmes can be viewed on SVT Play for 30 days after the first broadcast.
The corporate structure is a limited company owned by a foundation. From January 1st 2019 SVT is financed by a public service fee which is income based and collected as a tax. The public service fee also finances public service radio (SR) and the Swedish Educational Broadcasting company (UR). The maximum fee for an induvidual is 1300 SEK per year.
Rules and regulations
SVT programming is subject to the provisions of the Radio Act, to terms set out in the charter between SVT and the state as well as internal programming guidelines. The charter guarantees SVT´s independency of all pressure groups, political, commercial or otherwise.
One of the most important points is "to scrutinize authorities, organizations and private firms which exert influence over policy affecting the public, and cover the activities of these and other bodies".
SVT programming is non commercial. Advertising is not allowed but sponsoring of sports events is. The programming covers the whole genre spectre. SVT1 is the biggest channel and also receives the highest ranking by the Swedish audience.
SVT is together with the public service radio (SR) the most trusted Swedish media and enjoys a very good support from the Swedish TV audience.
Read more about SVT:s programmes on our B2B-site.